analytical study of the effect of price-cutting on the consumer book industry.
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analytical study of the effect of price-cutting on the consumer book industry. by Hannah Beatson

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Published by LCP in London .
Written in English


Book details:

Edition Notes

SeriesMA thesis Publishing 2003
ContributionsLondon College of Printing.
ID Numbers
Open LibraryOL22006677M

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The article on this topic (the effect of price and price changes on sales of consumer goods) is an extract from the complete project material. The complete project work would be made available when you subscribe for the full material. CHAPTER ONE. Background to the Study. Prices go by many names. It . study “effects of advertisement on consumer beha chi-square, and binomial test analysis were used. The study found out that the purchase of expensive product was independent of consumers. The paper studies the concept of Consumer Behavior and also indentified the factors influencing the buying decision of the consumer in two wheeler industry. The paper is based on secondary data and analysis is done by taking into account the literature available on the factor influencing consumer behavior across the two wheeler : Manisha Jagtap, Anand Deshmukh. The article presents an analysis of purchase determinants for individual consumers of durable goods in 6 large cities in Poland. The analysis has been based on the outcomes of consumer research.

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